Online marketing can sometimes appear confusing for marketers who have to choose between several marketing channels to decide which would be most effective.
There used to be a time when SEO was the dominant online marketing platform along with email marketing. Gradually things started changing, and the advent of the social media platform completely changed the perception of online marketing. From the beginning of online marketing, visibility remained the most crucial criterion for marketing success. Social media networks boosted the visibility aspect many more times and proved its enormous abilities in creating wide outreach.
Businesses of all sizes capitalised on the easy access to social media networks and built aggressive marketing strategies around it. However, the biggest beneficiary of social media marketing is the small business segment with local interests. Small businesses that rely on local markets found a robust platform for marketing on social media.